Your Leadership Coach.
In Your Pocket.

At 19 years old, Carlos Vasquez received a 20-year prison sentence. He entered the system carrying the weight of a fractured family, the streets, and a grief that had no language. What happened next is not a story of luck. It is a story of a man who chose — in the most extreme conditions imaginable — to pay the PRICE of transformation.

Inside the walls, Carlos spent time in solitary confinement — the SHU — where most men break. He read. He studied. He encountered the works of Viktor Frankl, Marcus Aurelius, and Epictetus, and he began to understand that the one thing no institution could take from him was his response to his circumstances. A prison chaplain handed him a book that changed everything. That moment became the seed of The PRICE framework.

After his release, Carlos built HTB Consulting Group from $200 and a vision. Today he speaks for Google, Fortune 500 companies, and government agencies. He is the author of four books and has coached hundreds of managers and first-time leaders to lead with purpose, compassion, and unshakable conviction.

"I don't teach leadership from a stage. I teach it from scars. Everything I know about leading people, I learned by first learning to lead myself — in the hardest classroom there is."

The Leader's PRICE is the digital extension of that work — a coaching companion that puts Carlos's voice, framework, and hard-won wisdom in the hands of every manager who needs it, right in the middle of their day.